As we step into the new year, many people are taking part in Dry January – a month-long challenge to give up alcohol and embrace a healthier, more mindful lifestyle. The rise in interest in alcohol-free options is not only a personal choice for many, but also a trend that is significantly impacting the beverage manufacturing industry.

The demand for alcohol-free and 0% alternatives has been growing steadily over the past few years, and it’s showing no signs of slowing down. Many of the beverage manufacturers we work with are at the forefront of this shift, creating a wide range of alcohol-free drinks that don’t compromise on taste or quality. UK brands have been leading the way, offering innovative alternatives to traditional alcoholic beverages.

Popular UK brands such as Seedlip, Heineken 0.0, and BrewDog’s Nanny State are just a few examples of how the market is evolving. These brands have successfully captured the attention of consumers looking for options that provide the same enjoyment of a drink without the alcohol percentage. Alongside these UK leaders, international brands like Madrí Excepcional 0.0 and Monday Gin are also making a mark, further expanding the range of alcohol-free options available worldwide.

There are also some exciting newer brands making waves in the alcohol-free space. Trip, known for its hemp-infused drinks, offers a refreshing and unique alternative to traditional alcohol, while Clean Co is pioneering the production of premium non-alcoholic spirits and Lucky Saint, with its alcohol-free lager, has rapidly gained popularity and earned a loyal following for its crisp, refreshing taste. These innovative brands are helping redefine the alcohol-free category, proving that there’s no need to compromise on flavour or experience.

What’s particularly exciting about this movement is the variety and creativity now present in the alcohol-free market. Whether it’s alcohol-free beers, non-alcoholic spirits, or even alcohol-free wines, there’s something for everyone – whether you’re taking part in Dry January, looking to reduce your alcohol consumption, or simply prefer a refreshing alternative to traditional drinks.

We’re proud to work with many clients who manufacture these alcohol-free alternatives, supporting them as they innovate and adapt to the changing tastes of consumers. It’s clear that currently the future of drinking is shifting towards a more mindful approach, and the beverage manufacturing industry is right there, ready to meet the demand for alcohol-free and 0% drinks.

Whether you're participating in Dry January or simply looking for a refreshing new drink option, the choice has never been better. It’s exciting to see how the way we enjoy our favourite beverages is forever evolving. A big cheers to that!​